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- Mobile site with add-to-home-screen support for Android and iOS
- 10,000+ games from 125+ providers
- Tournaments with prize pools up to €25,000,000
- Bonus Shop with bonuses and gadgets
- 1,400+ jackpot titles
Blueprint Gaming develops slot machines for arcades, pubs and betting shops as well as for mobile casinos, and that land-based heritage explains most of what the studio does online. Titles like Fishin' Frenzy and Eye of Horus were a staple of British pubs before they became pokies, which is why players search for them by name.
The company belongs to the Merkur Group, the German gaming conglomerate formerly called Gauselmann. It runs two things few competitors can match: the largest Megaways catalogue of any single studio, and Jackpot King, its own progressive jackpot network. This page covers its history, games and how the licensing works.
Demo versions run in the browser on virtual credits. Blueprint games belong to the higher end of the volatility range, so trying a demo will be useful before staking money. You can learn how long the base game runs between features and whether the bonus arrives often enough to suit your bankroll.
Blueprint Gaming appears at most casinos serving New Zealand players. The studio operates a configurable return system, which means an operator selects a return rate from a permitted range for each title it offers. Two licensed casinos can therefore run the same Blueprint pokie that looks identical but has different house edges.
The Top 10 Best Blueprint Gaming Pokies for 2026
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Darren Breese founded Blueprint Gaming in 2001 in Newark, Nottinghamshire, to build gaming machines for arcades, betting shops and pubs. The company spent seven years in physical gaming before the online market became worth entering. Blueprint arrived in iGaming with a decade of experience in how a pokie behaves in front of a real player.
The Gauselmann Group, a German gaming conglomerate founded in 1957, bought a 50% stake in 2008 and took full ownership in 2012. In January 2024, the parent rebranded as Merkur, operating through the holding company Merkur.com AG, and remains family-owned through the Gauselmann Family Foundation rather than publicly listed. Blueprint kept its own name, its Newark development team and its creative independence throughout.
In 2018, Blueprint signed a licensing agreement with Big Time Gaming to build Megaways titles, moving early enough to establish itself as the format's specialist before every rival adopted it. In 2019, it launched Jackpot King, its own progressive network. The United Kingdom, Italy and Germany remain its principal markets.
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Founded |
2001 by Darren Breese |
|
Headquarters |
Newark, Nottinghamshire, United Kingdom |
|
Owner |
Merkur Group, formerly Gauselmann |
|
Key People |
Matt Cole (Managing Director) |
|
Types of games |
Pokies, jackpot slots, scratch cards, Prize Lines |
|
Average number of games |
270+ |
|
Number of employees |
~200 |
|
Website |

Blueprint is a pokie developer and nothing else. There is no live casino, no table games, no poker. What the catalogue offers instead is depth in three directions.
The first one is branded content. Blueprint holds licences for entertainment properties and bases pokies on them. Among them are TED, The Goonies, Rick and Morty, Deal or No Deal, Top Cat, Worms and Beavis & Butt-Head. No other studio of this size has built its identity so heavily on licensed intellectual property.
Megaways is the second. Blueprint licenses the mechanic from Big Time Gaming, which invented it, and has produced more Megaways titles than any other single studio, including versions of nearly every game in its own back catalogue.
Jackpot King is the third and the most consequential. It is a proprietary progressive network that links dozens of Blueprint games into shared prize pools, and the accumulating value appears on screen in every connected title. It launched in 2019 and now sits alongside a smaller sibling, Rapid Fire Jackpots, introduced in 2024 with pots running from roughly £250 to £7,500.
The open distribution philosophy means the same game often exists in a pub terminal and on your phone, running identical mechanics.
Blueprint's most stocked pokies are the ones that came from arcades and were rebuilt for mobile browsers.
Eye of Horus is a 10-payline machine that British players recognise on sight. Expanding wilds upgrade lower symbols during free spins, and the game spawned a Megaways sequel.
Fishin' Frenzy anchors a franchise now more than a dozen titles deep. Its Collection bonus grants instant-win cash prizes during free spins, and it remains the studio's most commercially important game.
Genie Jackpots Megaways runs mystery symbols, extra wilds and a free spins round carrying locking wilds and respins, with a Jackpot King connection layered on top.
Buffalo Rising Megaways was among Blueprint's earliest Megaways builds and offers up to 117,649 ways to win. It was one of the first titles in the studio's catalogue to run escalating multipliers through free spins.
TED carries six base game modifiers and five separate bonus rounds, which makes it one of the more feature-dense pokies in the catalogue but a risky choice for a first session.
|
Pokie name |
Release |
Pokie type |
Paylines |
Reels |
RTP% |
Pokie theme |
Free spins |
Bonus game |
|---|---|---|---|---|---|---|---|---|
|
Eye of Horus Megaways |
2019 |
Video slots |
15,625 |
6 |
95.0% |
Ancient Egypt |
yes |
no |
|
Fishin' Frenzy |
2014 |
Video slots |
10 |
5 |
96.1% |
Fishing |
yes |
no |
|
2019 |
Video slots |
15,625 |
6 |
96.52% |
Fantasy |
yes |
yes |
|
|
2018 |
Video slots |
117,649 |
6 |
96.5% |
Wild West |
yes |
no |
|
|
TED |
2017 |
Video slots |
20 |
5 |
95.8% |
Teddy bear |
yes |
no |
Note the RTP column. Titles connected to Jackpot King divert part of every bet into the shared pools, so the return you get from the reels alone is lower than the headline figure suggests.
“Jackpot King has three prizes, and those two you are likely to get behave differently from the one you are chasing. Entry requires collecting crowns during play, typically fifteen of them, which opens the jackpot wheel. From there, the Royal Pot must be won before it reaches roughly £3,500, and the Regal Pot before roughly £35,000. Those ceilings are the point: a pot near its limit is closer to dropping than one that has just reset. The main Jackpot King prize is uncapped, accumulates into seven figures and is hit correspondingly rarely.”
The studio holds a remote operating licence from the UK Gambling Commission, a B2B licence from the Malta Gaming Authority under certificate MGA/B2B/684/2019, and further approvals from the Alderney Gambling Control Commission, Gibraltar and Italy. What they show is that the games have been tested before reaching a lobby. The UKGC licence is the demanding one, requiring ongoing compliance audits, and it can be verified directly on the regulator's public register under the Blueprint Gaming entity.
Its games are certified by independent testing laboratories before release. However, Blueprint does not publish those certificates on its own site, which is a fair criticism of an otherwise transparent operation. Ownership by a family-held German group filing regular financial reports gives the studio more corporate visibility than most of its competitors.
None of that speaks to whether a particular title returns 96.5% or 95%. The licence confirms the RNG and RTP are honest. The info screen tells you what the exact numbers are.
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